As we look back on the changes to our lifestyle from the 2020 pandemic, we cannot overlook the alcohol industry and the changes it has made to survive. From the hospitality industry fighting an uphill battle to survive, to consumers looking for more healthy options in food and beverage, there is no doubt that these trends will move into 2021. So what’s next for the different segments in the industry? How will brands adapt to survive? These are our predictions as we move into the New Year. Ready to Drink Beverages Will Continue Expanding. The RTD category started seeing traction in 2020, and this trend is not stopping. With bars and restaurants adjusting to the “new normal,” beverage…
