When Ian at Webdesk reached out to me, we were initially discussing a website update with new imagery. As I started researching the brand and understanding how Webdesk works with its customers, I realized that their logo was not communicating the correct message. I approached them about a possible logo design, and his team immediately agreed to a brand refresh. Using the KM Branding Studio brand refresh strategy we were able to redefine the brand and make sure the correct message was being delivered to his customer base. This logo took on a whole new color scheme, identity, and typographical facelift; bringing Webdesk from outdated to new age.
Logo Redesign for Webdesk
DEUX AMIS COLLABORATION PROJECT
Deux Amis, French for “two friends,” is the name of the collaboration brew between Brasserie Dupont and The Lost Abbey. This is the first time Dupont collaborated with another brewery, and I must say, the beer is just as amazing as the packaging! To document this tasty collaboration, Total Beverage Solution hired Good Beer Hunting to document the collaboration in Belgium. Tomme, from The Lost Abbey brought American hops with him and Olivier, from Brasserie Dupont, used the hops and his signature yeast to create the outstanding American/Belgian Saison Ale. After the video was created, we needed to find a way to bring our print advertisement to life. I recently attended a conference in downtown Charleston called The Southern…
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