Weihenstephan decided to recreate one of their 1950 classics for today’s beer consumer, and I was lucky enough to get to work on developing the creative brief and designing the display for the limited release German brew. When I saw the label, I could not stop thinking about vintage 1950’s signage. …so this is the direction I went when developing the creative brief. The brewery absolutely loved the direction so we continued with the design that was custom made for only Total Wine and More stores across the USA.
Weihenstephan Kristallweizenbock Display
Logo Redesign for Webdesk
When Ian at Webdesk reached out to me, we were initially discussing a website update with new imagery. As I started researching the brand and understanding how Webdesk works with its customers, I realized that their logo was not communicating the correct message. I approached them about a possible logo design, and his team immediately agreed to a brand refresh. Using the KM Branding Studio brand refresh strategy we were able to redefine the brand and make sure the correct message was being delivered to his customer base. This logo took on a whole new color scheme, identity, and typographical facelift; bringing Webdesk from outdated to new age.
DEUX AMIS COLLABORATION PROJECT
Deux Amis, French for “two friends,” is the name of the collaboration brew between Brasserie Dupont and The Lost Abbey. This is the first time Dupont collaborated with another brewery, and I must say, the beer is just as amazing as the packaging! To document this tasty collaboration, Total Beverage Solution hired Good Beer Hunting to document the collaboration in Belgium. Tomme, from The Lost Abbey brought American hops with him and Olivier, from Brasserie Dupont, used the hops and his signature yeast to create the outstanding American/Belgian Saison Ale. After the video was created, we needed to find a way to bring our print advertisement to life. I recently attended a conference in downtown Charleston called The Southern…
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