As the health and wellness movement continues to impact consumers daily, it is important for graphic designers to understand what is happening in the marketplace. A few trends that we are seeing widespread throughout industry and consumer adoption are: plant protein products, private label products, and sugar reduction options.
Plant based products are rapidly growing in the food and beverage market. Vegetarians are not the only ones eating and drinking these products. According to Nielsen and the Plant Based Foods Association, there is a 20% rise in plant based foods and the trend isn’t slowing down. So if you are a brand looking to expand products you provide, maybe take a brand dive into plant based options and see if a portfolio addition could help with your brand growth.
Private labels continue to grow in 2019. With e-commerce tracking capabilities, statistics show that consumers love to shop for the best price, and large retailers know that a private label makes their margins 25-30% higher. So the trend continues because data shows consumers care about quality and price.
The last trend that peaked in early 2018 is still growing into 2019 and the years to come, sugar reduction. Consumers want to see more products that contain less sugar. So brands are finding ways to reduce the sugar content in their product in order to meet consumer demand. One industry that we’ve noticed spike from this trend is the FMB category for alcohol. Recently, MillerCoors announced they are expanding into the sparkling cocktail category with their new brand: Cape Line.
Why Should Graphic Designers Care?
So why are these three trends important for a graphic designer to be aware of? As a designer, it is your job to stay up to date on the latest and greatest in your field so you can make sure your packaging design is communicating the right message for your consumer. Whether the food or beverage is sold in-store or online, it is important that the information consumer’s care about is brought to their attention immediately or you will lose them. After all, you have just a few seconds to grab their attention on the shelf and online, so make sure your messaging is targeted.
Interested in growing your food or beverage brand with KM Branding Studio? Contact our team today to learn about what we can offer you to get your brand set up for success.